The Business of a Business

April 096

So I mentioned in my first post that my husband and I were thinking about starting a business. This business idea has actually been in bloom for a while now…over 5 years actually, but it has morphed and changed over time. It started simply as my love of baking. I decided I wanted to attempt to learn to decorate cakes – because as much as I loved to bake, cake decorating had always kind of scared me. But I thought if I could master some simple things, I could start making our family’s special occasion cakes instead of buying them from someone else. I had discovered a site called Cake Central and it opened my eyes to the wonder of possibilities in gourmet cake flavors, fillings and beautiful decorating. There are some seriously talented people out there, and I set out to learn some things from them. Several years and a lot of frustration and crying that I will never touch a cake again…I have made some good, some bad – and some downright ugly. I don’t have pictures of the ugly – but here are a few of the good and not-so-good:

IMG_5394Definitely not so pretty…but it did taste good. I hadn’t mastered the technique of straightening the sides…IMG_5641Getting better…I love the rose technique from I Am BakerIMG_5453My first “3-D” cake, and first time using fondant, for my son’s birthday party. If you don’t know, it’s a minion from the movie “Despicable Me”. It turned out cute, I was proud of it – but it definitely was not professional, smooth or perfect by any means, and I felt my blood boiling a few times during the creating of this one.June2012 056This one I am probably the most proud of – also the most recent. Made for my best friend’s daughter’s graduation. It was HUGE…much larger than necessary – but I think it turned out extremely well, and really I did not have much of a problem with this one (I also made the graduation hat cookies you see to the side).

Now, I definitely still have a love of baking and decorating cakes – but I need a LOT more practice at it (and a few classes would be nice) before I would ever dream of creating something for a special occasion of someone I didn’t know. So the plans were put on the backburner until I could refine my skills. Then one day I happened across a little Food Network show called Cupcake Wars, and a light bulb went off for me. So, I started thinking a little smaller. Cute little yummy cupcakes…cupcakes I could do. I could still use all my ideas for gourmet flavors and fillings and icing, and even decorate them – but without taking on a huge task like a multi-layer cake. And cupcakes are fun – who doesn’t love them? So my husband and I started really discussing it…we kicked around recipe ideas and started baking. We made them for a party we were having, and then as a birthday gift for a friend, and then for a treat for the parent group I’m involved in…and then we started getting feedback – and requests. In addition to the one at the top of this post (Aloha Cupcakes), here are a few photos of some of the yummy little cupcakes we’ve made:

April 101

Margarita Cupcakes

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Peanut Butter and Jelly Cupcakes

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Hot Cocoa Cupcakes

We have had nothing but good feedback, and many people telling us they are interested in ordering. We figured we really had something. My husband even came up with a name for our little business-that-wasn’t-quite-a-business…The Cupcake Couple. We registered a domain and created an e-mail address and a Facebook page…and then Christmas came and I could not handle Christmas and Cupcakes together, so we took a break and told everyone we were taking some time to figure out things, and would be back at it in January.

So here we are in January. We decided we’re going to try it…and so we are. We still need to figure out all the legalities, make a business plan and figure out how/where/when we are going to sell our cupcakes. We have too much debt right now to buy a storefront, and even if we could we aren’t sure our town could handle that. Neither of us can give up our income to do it full-time either, so it’s definitely a part-time, on-the-side venture. So we’ll start out selling with no storefront. We’ll have a website, and Facebook, and word-of-mouth. In Indiana, where we live, you can legally bake cupcakes in an unlicensed home (our home can’t be licensed as our kitchen can not be closed off from the rest of the house) – but can ONLY sell them at a farmer’s market or roadside stand. So we need to contact our county and find out exactly what constitutes a roadside stand in our county (they all have different interpretations of the law). For instance, can we sell them from our front porch, which faces a major road which goes through our town? We are on a corner with a stoplight, so it’s easily accessible…but I don’t know if that would fly. What I do know is we can’t deliver, and a customer cannot come into our home to pick up an order, unless we bake out of a commercial kitchen. So we need to see what our options are. I would love to find a commercial kitchen to use so that we can deliver or have home pickups, consultations, etc. But that is where we are right now, we have set our pricing and our base menu…we just need to figure out the legalities and get all of the ‘business’ stuff set so that we feel more comfortable going forward with this venture. But we are making a go of it! We’ll just have to wait and see how it works out. I’m sure I’ll be making a few mentions on the struggles and triumphs over the next year…so stay tuned!

Blessings,

Mariah

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